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ABOUT FLORIDA’S TREASURE COAST

Florida’s Treasure Coast is a region on the state’s eastern coast, named for the Spanish treasure fleets that shipwrecked off the coast in the 18th century. The primary cities and towns commonly considered part of the Treasure Coast include:

• Stuart: Often referred to as the “Sailfish Capital of the World,” Stuart is the largest city in Martin County and known for its historic downtown and fishing opportunities.

Fort Pierce: Located in St. Lucie County, Fort Pierce is known for its waterfront, vibrant arts scene, and the historic Sunrise Theatre.

Port St. Lucie: This is one of the larger cities in the region, known for its golf courses, the New York Mets spring training facility, and the Port St. Lucie Botanical Gardens.

Vero Beach: A part of Indian River County, Vero Beach is known for its beautiful beaches, cultural assets like the Vero Beach Museum of Art, and a rich citrus industry.

Jensen Beach: Known for its retail shopping, beautiful beaches, and the annual Pineapple Festival.

Sebastian: Located at the northern tip of the Treasure Coast, Sebastian is known for its waterfront, fishing, and the Sebastian Inlet State Park.

Hobe Sound: Known for the Hobe Sound Nature Center and beautiful beaches, it’s part of Martin County.

Palm City: A part of Martin County, known for its golf courses and as a residential community.

These cities and towns each contribute to the character and appeal of Florida’s Treasure Coast, offering a mix of natural beauty, recreational activities, historical sites, and cultural attractions.

The name “Treasure Coast” refers to the Spanish Treasure Fleet that was lost in a 1715 hurricane, and the region’s emergence as a separate identity from the Gold Coast to the south can be attributed to residents’ desire to differentiate themselves from the more well-known area.

The Treasure Coast area is comprised of two metropolitan statistical areas, the Port St. Lucie Metropolitan Statistical Area (Martin and St. Lucie counties) and the Sebastian–Vero Beach Metropolitan Statistical Area (Indian River County). Port St. Lucie is the principal city of the Port St. Lucie Metropolitan Statistical Area, while Sebastian and Vero Beach are the principal cities of the Sebastian–Vero Beach Metropolitan Statistical Area.

The region has a long history of habitation, but it was not until the 20th century population boom that a popular identity emerged. The name “Treasure Coast” was coined by John J. Schumann Jr. and Harry J. Schultz of the Vero Beach Press Journal after the discovery of Spanish treasure off the coast in 1961. The discovery of the 1715 Treasure Fleet, lost in a hurricane near the Sebastian Inlet, brought international attention to the area.

The geography of the Treasure Coast is characterized by narrow sandbars and barrier islands that protect shallow lagoons, rivers, and bays from the Atlantic Ocean. Inland, the region is abundant in pine and palmetto flatlands, and numerous lakes and rivers run through the area, most notably the Indian River Lagoon system. The Treasure Coast is also bordered by the Atlantic portion of the Intracoastal Waterway.

The population of the Treasure Coast is primarily comprised of census-designated places (CDPs), with the majority of these located in Martin and Indian River counties. Port St. Lucie is the only city on the Treasure Coast with a population of over 100,000. Other notable places on the Treasure Coast include Fort Pierce, Sebastian, Stuart, Vero Beach, Fellsmere, Indiantown, Indian River Shores, and more.

In terms of media, the Treasure Coast is home to several radio stations, including WQOL (103.7 FM) in Vero Beach, WAVW (92.7 FM) in Stuart, WPHR-FM (94.7 FM) and WTTB (1490 AM and 105.7 FM) in Vero Beach, and WQCS (88.9 FM) and WQCP (91.1 FM) in Fort Pierce. The latter two are National Public Radio affiliates owned by Indian River State College.

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